Not all Brand Projects are Rebrands
When something feels off about your brand, it’s tempting to assume you need a rebrand. Often, you do. But sometimes, the real issue is…
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Your Magazine Deserves More Than a PDF Online
When a publication moves to an online format, the reading experience can get lost. Not because digital is the wrong choice. Moving online can…
Rebranding isn’t the hard part. This is.
A rebrand can feel like the hard part. New strategy. New visuals. New messaging. Big decisions. But if you ask the people who’ve actually…
What is the Visual Version of Voice?
When we talk about brand voice, we usually mean words. Friendly or formal. Warm or direct. Playful or professional. The way you write tells…
Why some rebrands stick — and others don’t
You can update your logo. Rewrite your messaging. Roll out a bold new look. But if your staff doesn’t understand — or believe in…
Is It Really a Logo Problem?
When something feels off with a brand, the logo is often the first thing people point to. Maybe the logo looks dated. Maybe the…
Is Your Brand Making Room to Grow?
Every brand has legacy pieces that linger. Old campaigns. Outdated taglines. Visual elements that feel “off” but haven’t been replaced. Sometimes we hang on…
What Happens When Branding Decisions Get Emotional
You can learn a lot about an organization by how it handles a hard branding decision. When identity is tied to pride, history, and…
What Our Most Hot-Button Projects Reveal About Identity
Every branding project teaches us something. But visual identity work has given me valuable perspective on to the power of image and the emotions…
Your Logo Isn’t Just a Design Project
What’s the real job of a logo? At first glance, it’s to look good. Be recognizable. Maybe modernize your brand. But those are outcomes…
