What Happens When Branding Decisions Get Emotional
You can learn a lot about an organization by how it handles a hard branding decision. When identity is tied to pride, history, and…
What Our Most Hot-Button Projects Reveal About Identity
Every branding project teaches us something. But visual identity work has given me valuable perspective on to the power of image and the emotions…
Your Logo Isn’t Just a Design Project
What’s the real job of a logo? At first glance, it’s to look good. Be recognizable. Maybe modernize your brand. But those are outcomes…
Ways to Weave Brand into Your Event Design
You’ve probably asked (or been asked): “Does our event brand have to match our organizational brand?” Short answer? Not exactly. Weaving your brand into…
Working with a Limited Color Palette
If you’ve ever been handed a brand guide with just three colors and thought, “How am I supposed to make this feel fresh?” —…
Why Cracker Barrel’s Story is Sadly Not Surprising
Us branding nerds have been following the shocking story of Cracker Barrel’s unfortunate branding fail. Have you? Any change sparks resistance—when the Philadelphia Flyers…
Copywriting and Messaging Aren’t the Same Thing
You’ve got a big campaign coming up. You hire a copywriter, share the project details, and wait for the magic. But when the first…
Strategy Isn’t the Finish Line — It’s the Foundation
Strategic planning takes focus. You bring people together. You define the future. You agree on goals that matter. But what comes next isn’t always…
A Plan is Only Powerful if People Can Use It
Writing a strategic plan takes time. Rolling it out takes intention. At Delaware Art Museum (DelArt), the leadership team had a clear direction for…
A Plan Is Not the Finish Line
Organizations pour months — sometimes years — into developing a strategic plan. But too often, once it’s finalized, it sits on a shelf. We…
