The Color Question Is Bigger Than You Think
Everyone has an opinion about color. You like green. Your executive director prefers blue. Someone on the board thinks a brighter shade would make…
Is Your Website Working Against You?
A website can have all the right information and still be difficult to use. If people have to work too hard to find what…
Don’t Make Accessibility an Afterthought
A brand can look polished and still fail the people it’s meant to serve. The logo can be updated. The colors can feel fresh.…
Not all Brand Projects are Rebrands
When something feels off about your brand, it’s tempting to assume you need a rebrand. Often, you do. But sometimes, the real issue is…
Rebranding isn’t the hard part. This is.
A rebrand can feel like the hard part. New strategy. New visuals. New messaging. Big decisions. But if you ask the people who’ve actually…
What is the Visual Version of Voice?
When we talk about brand voice, we usually mean words. Friendly or formal. Warm or direct. Playful or professional. The way you write tells…
Why some rebrands stick — and others don’t
You can update your logo. Rewrite your messaging. Roll out a bold new look. But if your staff doesn’t understand — or believe in…
Is It Really a Logo Problem?
When something feels off with a brand, the logo is often the first thing people point to. Maybe the logo looks dated. Maybe the…
Is Your Brand Making Room to Grow?
Every brand has legacy pieces that linger. Old campaigns. Outdated taglines. Visual elements that feel “off” but haven’t been replaced. Sometimes we hang on…
What Happens When Branding Decisions Get Emotional
You can learn a lot about an organization by how it handles a hard branding decision. When identity is tied to pride, history, and…
