What gets people to participate? That's the ultimate question for organizations that succeed when people get involved. And it's the heart of what we do here at Iris Creative.
It's important that people are attracted to your organization, get involved and feel inspired to give back. Iris Creative supports the whole cycle of communication from brand positioning through ongoing marketing.
Where Do You Need To Connect?
Developing Strategy: Consulting to create a clear brand, plan marketing, define a messaging plan or coordinate your social efforts
Delivering Creative: Graphic design, writing, web development, video – whatever you need to create to convey/express/communicate your message
Building Skills: – Resources, workshops and training to help you make decisions and keep your marketing program moving.
This spring the Israel Guide Dog Center for the Blind had big news. They partnered their 500th guide dog and wanted to make that the focus of their spring appeal. Typically, the organization sent out their mailing around Passover, so the holiday was also focus. Oh, and the dog’s human partner has an amazing story […]
The Basics of Branding for Nonprofits Do you know that your organization is special but struggle with communicating it in a way that attracts the support you need? Branding is a powerful tool that can change the trajectory of your organization. When done well, it can transform how you find and connect with your community. […]
"We knew in our hearts who we were, and how we needed to speak about ourselves. But at the same time, we also knew that we had to listen to how other people saw us." - Jennifer GoodSmith
Few people would question the powerful impact of a strong, engaging brand within an organization. But how