What gets people to participate? That's the ultimate question for organizations that succeed when people get involved. And it's the heart of what we do here at Iris Creative.
It's important that people are attracted to your organization, get involved and feel inspired to give back. Iris Creative supports the whole cycle of communication from brand positioning through ongoing marketing.
Where Do You Need To Connect?
Developing Strategy: Consulting to create a clear brand, plan marketing, define a messaging plan or coordinate your social efforts
Delivering Creative: Graphic design, writing, web development, video – whatever you need to create to convey/express/communicate your message
Building Skills: – Resources, workshops and training to help you make decisions and keep your marketing program moving.
This spring the Israel Guide Dog Center for the Blind had big news. They partnered their 500th guide dog and wanted to make that the focus of their spring appeal. Typically, the organization sent out their mailing around Passover, so the holiday was also focus. Oh, and the dog’s human partner has an amazing story […]
Guest Post by Sarah Tedesco, Executive Vice President at DonorSearch Donors are savvy. They know when they are being ‘handled’ and when they are being connected with. It doesn’t take much, but donors want to feel appreciated and seen by the organizations they give to. With the ongoing challenges of donor acquisition and retention, […]
“When I got resistance, I’d go through the manifesto. Usually, whatever the resistance was, I could find it in the manifesto and say 'no, this is the truth. This is what it really means to this organization and the people who support it.'” - Jeff Stanger, former Development Director, Salvation