Marketing Toolkits, Media Relations, Marketing Strategy, Copywriting, Graphic Design, Influencer Outreach
Do More 24 Delaware: Delaware Gives Day
Growing Giving State-Wide in Delaware
Events & Campaign Marketing
Overview
In partnership with United Way of Delaware, the Delaware nonprofit Spur Impact runs Do More 24 Delaware, an annual state-wide day of giving in March. When Spur Impact first came to us in 2019, they were looking for a firm to create a marketing strategy that would help engage more than one hundred nonprofits for Delaware Gives Day 2020. Each year, we have worked within the brand to evolve the look and the marketing to keep this online program dynamic and growing.
Promoting Participating Nonprofits
This program has grown in many ways over the years and now raises over two million dollars annually partnering with more than five hundred nonprofits. Integral to this growth was onboarding 100 students from the University of Delaware to volunteer as campaign marketers. These ambassadors, as we call them, were provided with a comprehensive toolkit for email and social media marketing. The toolkits included social media graphics, post copy and email templates, campaign hashtags, and additional campaign information.
Helping Nonprofits Share Their Goals
The tools were provided in ready-to-use and editable formats so the volunteers could start with a template and customize it with photos, logos, and language for the nonprofit they were supporting.
Additional resources were offered including the Keys to Success Guide and an Ideas Guide to assist nonprofits and their volunteers in planning how to participate.
Helping Spur Impact and United Way of Delaware Spread the Word
A separate toolkit was developed for the hosts, Spur Impact and United Way, to promote the campaign. This provided materials for their staff, board members, and ambassadors to help in spreading the word. This toolkit included audience-segmented social media graphics and post copy so they could easily reach out to local nonprofits to participate and Delawareans to give.
“The Iris Creative Team was a tremendous support system in launching, promoting, and growing Do More 24 Delaware. Over the last four years, Iris Creative have developed and built upon their robust marketing/ ambassador toolkit that has transformed how we have been able interact with over 30,000 donors. Iris Creative has been an integral part of the giving day growth from raising $400,000 up to $2.6 million in just a few short years.”
— Jenn Saienni, Director of Nonprofit Engagement, Spur Impact Association
Expanding Marketing Throughout the State
The campaign has a big goal of turning every Delawarean into a donor. To accomplish this we’re connecting with media, entertainment, and political influencers to help spread the word. We secured media stories showcasing how people and organizations benefited from donations raised through past giving days. These stories were distributed via newspaper, radio, and TV channels.
It All Paid Off
17,000+
unique donors donated from the 50 states, Washington, DC, Puerto Rico and 11 countries
$2.3M
raised for 524
Delaware nonprofits in 2023