The AMIE Process
We believe in audience-centered marketing and that starts with aligning your brand with the right audience. The right one is the one that allows you to reach your strategic goals.
AMIE stands for Audience, Message, Image, and Experience. It’s the framework we use to guide our brand strategy projects. This philosophy, however, is built into everything we do, even when the project isn’t a branding project.
This thinking ensures that in every project we’ve considered the audience and what they value. It allows us to not only to align message and image with your key audience in mind, but to choose the right tactics to reach them. Our goal is to support exceptional experiences that inspire action.
Asking WHO and WHY always leads us to WHAT, WHEN and HOW.