It’s an incredible feeling when a fundraising campaign starts picking up steam. Year over year, the numbers climb. More engagement. More participation. More results.
But what if you want to take it further?
That was the moment Spur Impact and United Way of Delaware found themselves in with Do More 24 Delaware, the state’s largest giving day. After several years of steady growth — and nearly $2 million raised — they were ready to go even bigger. The question wasn’t “Can we keep growing?” It was “How can we keep growing?”
Our Marketing Strategy Was Working — But We Knew We Could Do More
For years, we partnered with the campaign hosts to develop tools and strategies that helped participating nonprofits show up and stand out during Do More 24 Delaware. The marketing toolkits we created made it easy for hundreds of nonprofits to promote their fundraising efforts — without losing the event’s brand consistency or stressing their resources. With limited staff and tight budgets, many nonprofits wouldn’t have been able to participate as fully without these ready-to-use tools.
But as the campaign’s ambition to turn every Delawarean into a donor became more focused, we knew it was time to expand our approach. That meant adding full-scale public relations — with media outreach, influencer strategy, and messaging that brought the campaign into inboxes, social feeds, and headlines across the state.
A PR Strategy That Moved the Needle
We secured media coverage across the state’s print, radio, TV, and online outlets. By building relationships with journalists and sharing real stories, we demonstrated how collective giving strengthens the communities of Delaware.
These stories helped donors connect with the nonprofit community — their missions, the lives they touch, and the populations they uplift.
At the same time, we launched an influencer strategy that brought Delaware politicians, bloggers, and public figures into the mix. Equipped with ready-to-share graphics and messages, they helped extend the campaign’s reach and bring it to new audiences across the state.
We even created a PR toolkit for nonprofits to use themselves — so their teams could conduct media outreach and build visibility alongside our central strategy. It was designed for ease and impact. The toolkit included templates, talking points, and how-to guidance that made media outreach feel doable — even for small teams without dedicated marketing staff. It gave nonprofits of all sizes the tools to share their story — and reach more people.
The Results? Record-Breaking.
The 2025 campaign was the most successful yet:
- 600 nonprofits participated (more than double the number from our first year)
- 22,000+ donors gave from every zip code in the state, plus nearly every US state
- $2.5 million was raised in just 24-hours
- Over the campaign’s six years, Delaware rose from 48th to 16th in WalletHub’s annual analysis of most charitable giving in the U.S.
Real growth comes from building on smart strategy — layering what’s working with new ways to expand reach. For Do More 24 Delaware, that meant enhancing strong creative and campaign tools with a public relations strategy that added excitement and broader awareness.
At Iris Creative, we help clients grow with intention — expanding what’s working and uncovering new ways to deepen impact.
Ready to Scale Your Impact?
If your campaign is gaining traction — but you know it’s time to increase your visibility and influence — we’d love to help. Let’s find the strategic approach that brings it all together. Email us or call us at 267-468-7949 to see how we can help.
