A mentor once told me, “You can do anything, but you can’t do everything at once.” That rings especially true—especially when your to-do list is growing, but your team isn’t.
When Rockford University needed to ramp up international student outreach, their marketing team faced a challenge: they had big goals, but limited hands to execute them.
Instead of putting their efforts on hold, they turned to outsourcing for support.
Consistent, On-Brand Marketing Without the Bottleneck
We get it—sometimes it feels easier to just do things yourself rather than bring someone new up to speed. But then you find yourself working late nights, juggling projects that just can’t wait.
Over nearly 30 years, we’ve refined a process that makes getting help actually helpful:
- Kickoff meetings save time. Whether it’s your first or 50th project together, alignment upfront prevents headaches later.
- One point of contact is key. Streamlining communication reduces revisions and keeps projects moving.
- Respecting your brand matters. Sharing brand guidelines and examples ensures your outsourced team stays true to your vision.
Do you Want to Be the Coordinator or the Director?
In nearly all of our project wrap calls (another key to successful outsourcing) clients rave about the value of our coordinated team.
When you hire contractors separately, you’re the project manager—handling communication, chasing deadlines, and making sure everyone is aligned.
When we pull a team together, all that becomes our responsibility. Our team is already in sync, so instead of problems, we bring you solutions.
For Rockford’s new Marketing Director, we stepped in to meet a critical deadline before she had the chance to hire additional staff. Our team quickly provided the international enrollment department with the materials they needed to effectively promote Rockford to prospective students.
- We crafted print and digital materials that highlighted the benefits of a Rockford education.
- We ensured brand alignment with the university’s image and message.
- We managed printing and delivery so their team had everything they needed on time.
The result? Their team stayed on track without working double shifts to get there.
Need a Partner to Keep Projects Moving?
You don’t have to do it all alone. Let’s talk about what’s on your plate and how we can help lighten the load.
