Brand Strategy & Identity2 years agoPersonas or Messaging…What Comes First?Improving messaging is a common goal when you’re aiming to be more strategic with communications. It often comes from a feeling that you don’t…
Brand Strategy & Identity2 years agoWhere to Start When Building your Brand FoundationWhen you picture focusing your brand it’s easy to imagine the deliverables you’ll need. You may think of new messaging, an updated logo, or…