Copywriting, Graphic Design, Staffing Support, Print and Digital Collateral, Email Templates, Marketing Support
Pennsylvania Horticultural Society
Sustaining Marketing Momentum When Short Staffed
Marketing Support
Overview
The Pennsylvania Horticultural Society (PHS) uses horticulture to advance the health and well-being of the Greater Philadelphia region. Its premier annual fundraiser—The Philadelphia Flower Show—is the nation’s largest and the world’s longest-running horticultural event.
Staff turnover left PHS needing extra support in their marketing and design departments following the Flower Show. They came to us to see how we could fill in the gaps while they rehired.
Marketing Support
The marketing team at PHS needed copywriting assistance for their blog. After reviewing their outline for each post, we conducted interviews with experts to compile informative posts about recent projects.
Another need PHS’s marketing team had was a revamp of email templates. We analyzed their email marketing data to understand how their readers interacted with the material, then used this information to reorganize their emails for the most impact.
Design Support
When the design department lost key team members, PHS needed skilled creative help to keep up with daily demands. Our design staff handled PowerPoint slide templates, award submissions, social graphics, and more during this transition period.
“I truly appreciate the help the Iris team has given me. I really needed support and you all came through for me, so seamlessly!”
— Dominique Zelaya, Former Manager of Multimedia, Pennsylvania Horticultural Society
Staffing Support
In many cases, as with PHS, the people building marketing teams may not have expertise in the specific skills required. While we’re not a staffing firm, our years of experience hiring creatives has made us an asset to many clients when they are going through this process. To fill the role of creative director, we weighed in on the job description, reviewed resumes, and advised the department leadership.
Outcome
The best outcome is that projects that would have gone on hold got completed and marketing moved forward even when the organization was short staffed. They were most surprised that projects that had been on their lists for months and months that no one had time to do were completed in a matter of weeks.