Fair Labor Association

A Logo is Only the Beginning of Your Brand Identity

Brand Strategy & Identity

Style Guide, Brand Materials


Fair Labor Association® (FLA) is an international human rights nonprofit based in Washington D.C. that seeks to improve the working conditions and lives of workers across the globe.

FLA hired its first communications director to support its strategic goal of becoming a more public-facing organization and engaged in a brand strategy process resulting in a new logo. When it came time to build out a supporting “look” for its new brand identity FLA looked to Iris Creative.

Emphasizing Brand Consistency

The goal was to ensure members across the globe could easily recognize and understand the tools and resources. FLA also used the rebranding initiative to reinvent some signature pieces in a more functional format for both creators and users.

To ensure continuity within the organization, we developed a new style guide for FLA. The style guide included brand colors, brand fonts, and graphic treatment for adoption across FLA’s materials. The straightforward and accessible style was translated into templates. This will make developing consistent design exceptionally practical for FLA’s team.

Executing Brand Materials

Some of the materials we developed included stationery, Zoom backgrounds, PowerPoint templates, an email template, a report template, and a number of signature documents. Many of these pieces, like the Workplace Code of Conduct, required maximizing space in a reader-friendly format to accommodate documents that were text-heavy out of necessity. Throughout the process, we guided FLA in rethinking how these documents might be reorganized.

Putting the Brand into Practice

FLA soft-launched its new look with its highest priority materials. Enthusiastic staff proudly supported the launch (and were particularly excited about the new Zoom background!) As FLA moves forward, its staff is armed with a complete style guide and key templates to expand the organization’s efforts to communicate consistently.