From the time little humans can talk, one of the first things they’re taught is to say please and thank… Read more
Category: Uncategorized
AI and the Future of our Field
Disclosure: this article was written by a real human. The year was 1988. I was standing at my drafting table,… Read more
Getting Your Audience to Take Action
My favorite definition of marketing is “cultivating the conditions that lead to a sale.” And that includes donations, enrollment, membership,… Read more
Emotions and the Magical Metaphor
In our last post, we explored how analogies can be a great tool for helping your audience really understand what… Read more
The Amazing Analogy
Last month I wrote about the work the American Littoral Society did with the grant they received. As we were… Read more
Using a Grant to Refine, Intrigue, & Activate
When the American Littoral Society received grant funding to help them market their oyster shell recycling program, they already had… Read more
Out with the old — or not?
Recent interest in all things vintage—from mid-century furniture to vinyl records—is a good reminder that the saying “out with the… Read more
Creating Variety Without Breaking Your Brand
Brand guidelines exist for a reason: to help an organization maintain a unified and recognizable look. But unified and recognizable… Read more
Turn Your Stories Into Solutions
So you won the nonprofit marketer’s lottery — you uncovered a great story. Or a great story found you. Or… Read more
The Nonprofit MBA Podcast: PRESS RELEASE
The Keys to Hiring and Retaining Marketing Staff for Your Nonprofit Featuring Beth Brodovsky on The Nonprofit MBA Podcast Nonprofit… Read more