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From the time little humans can talk, one of the first things they’re taught is to say please and thank… Read more

Disclosure: this article was written by a real human. The year was 1988. I was standing at my drafting table,… Read more

My favorite definition of marketing is “cultivating the conditions that lead to a sale.” And that includes donations, enrollment, membership,… Read more

In our last post, we explored how analogies can be a great tool for helping your audience really understand what… Read more

Last month I wrote about the work the American Littoral Society did with the grant they received. As we were… Read more

When the American Littoral Society received grant funding to help them market their oyster shell recycling program, they already had… Read more

Recent interest in all things vintage—from mid-century furniture to vinyl records—is a good reminder that the saying “out with the… Read more

Brand guidelines exist for a reason: to help an organization maintain a unified and recognizable look. But unified and recognizable… Read more

So you won the nonprofit marketer’s lottery — you uncovered a great story. Or a great story found you. Or… Read more

The Keys to Hiring and Retaining Marketing Staff for Your Nonprofit Featuring Beth Brodovsky on The Nonprofit MBA Podcast Nonprofit… Read more