Category: Uncategorized

So you won the nonprofit marketer’s lottery — you uncovered a great story. Or a great story found you. Or… Read more

Across the country, the new school year is well underway. And at Black Rock Middle School, a brand-new school in… Read more

Brand Strategy and Audience Targeting for Nonprofits, Featuring Beth Brodovsky on The Nonprofit MBA Podcast Nonprofit branding has become increasingly… Read more

Online campaigns have become a valuable tool for nonprofit fundraising. But they’re powerful for engaging current audiences and attracting new… Read more

It’s easy to focus on reviews as a catalyst to new business in the obvious way — some stranger is… Read more

I don’t know about you, but when someone has a baby, one of the first things I ask is the… Read more

A little over a year ago, my friend Karen seriously considered changing her name to one with less, ahem, baggage…. Read more

Organizations come in all shapes and sizes. Their missions span everything from the arts to wildlife rescue. And their audiences… Read more

This year, one of our longtime clients—Einstein Healthcare Network in Philadelphia—decided it was time to re-think their donor magazine. It’s… Read more

Earlier this spring, Resources for Human Development (RHD) called us looking for a little inspiration. After more than a year… Read more