Thank You! Thank You! Thank You!
From the time little humans can talk, one of the first things they’re taught is to say please and thank… Read more
AI and the Future of our Field
Disclosure: this article was written by a real human. The year was 1988. I was standing at my drafting table,… Read more
Getting Your Audience to Take Action
My favorite definition of marketing is “cultivating the conditions that lead to a sale.” And that includes donations, enrollment, membership,… Read more
Emotions and the Magical Metaphor
In our last post, we explored how analogies can be a great tool for helping your audience really understand what… Read more
The Amazing Analogy
Last month I wrote about the work the American Littoral Society did with the grant they received. As we were… Read more
Using a Grant to Refine, Intrigue, & Activate
When the American Littoral Society received grant funding to help them market their oyster shell recycling program, they already had… Read more