Emotions and the Magical Metaphor
In our last post, we explored how analogies can be a great tool for helping your audience really understand what… Read more
The Amazing Analogy
Last month I wrote about the work the American Littoral Society did with the grant they received. As we were… Read more
Using a Grant to Refine, Intrigue, & Activate
When the American Littoral Society received grant funding to help them market their oyster shell recycling program, they already had… Read more
Out with the old — or not?
Recent interest in all things vintage—from mid-century furniture to vinyl records—is a good reminder that the saying “out with the… Read more
Creating Variety Without Breaking Your Brand
Brand guidelines exist for a reason: to help an organization maintain a unified and recognizable look. But unified and recognizable… Read more
Turn Your Stories Into Solutions
So you won the nonprofit marketer’s lottery — you uncovered a great story. Or a great story found you. Or… Read more