Brand Strategy and Audience Targeting for Nonprofits, Featuring Beth Brodovsky on The Nonprofit MBA Podcast
Nonprofit branding has become increasingly essential. With many charity organizations with similar missions sprouting forth day by day, it has become important that you set your nonprofit apart from the competition through an effective branding strategy. Strategic branding will help you cultivate donor loyalty and differentiate you from other organizations so that you can attract more donations to further your nonprofit mission. In fact, a well-defined and executed brand strategy affects all aspects of your nonprofit and connects directly to your target audience’s needs and emotions. In today’s podcast, Beth Brodovsky from Iris Creative and Stephen Halasnik from Financing Solutions, a leading provider of business loans for nonprofits in the form of a line of credit, discuss brand strategy and audience targeting for nonprofit
Read an Executive Summary or Listen to the Podcast HERE: Brand Strategy and Audience Targeting for Nonprofits
About Beth Brodovsky from Iris Creative
As the president of Iris Creative Group Inc., Beth Brodovsky works with nonprofit leaders to focus their audience and move them to action. For 25 years, Beth and her team have developed nonprofit branding, marketing and fundraising communication. She runs Nonprofit Toolkit, training programs to grow in-house marketing skills on staff, hosted the 200-episode Driving Participation Podcast and speaks on nonprofit marketing nationally.
About Stephen Halasnik, The Nonprofit MBA Podcast, and Financing Solutions
Stephen Halasnik is the Cofounder of Financing Solutions which is the leading provider of lines of credit for nonprofits and church financing. The credit line program for nonprofits & churches is fast, easy, inexpensive, and costs nothing to set up making it great when cash flow is temporarily down. Mr. Halasnik is also the host of the popular, The Nonprofit MBA Podcast. The podcast brings on experts to talk about fundraising, nonprofit grants, executive director leadership, nonprofit boards, and other important topics. You can learn more about the nonprofit line of credit program here or call 862-207-4118.