LinkedIn has evolved tremendously over the last couple of years, transforming from a social network tool to an expansive platform for managing professional connections and branding. There are many opportunities on LinkedIn that enable organizations and nonprofits to effectively reach their targets: from developing a strong network of professionals to utilizing board members and discussions to increase participation. This week, Brynne Tillman, CEO of Social Sales Link joined Beth to discuss leveraging LinkedIn for business development and communication opportunities.
Brynne and Beth discuss:
- Creating professional and company profiles to attract volunteers, members and staff
- Writing templates that lead to warm introductions and meetings
- Leveraging board members to grow their connections and expand relationships
- Developing searches and filters that lead to potential prospects for giving
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