There’s been a lot of focus on millennials — whether it’s about avocado toast or how best to attract them the work your nonprofit does. But there’s another generation Aria Finger wants you to keep in mind: Generation Z. Aria, CEO of DoSomething.org, joins this session to highlight Gen Z and the work her organization does to serve this increasingly engaged demographic. She and Beth explore how to encourage participation and action from this group of 13- to 25-year-olds in ways that appeal to their interests, whether it’s politics or social justice; why it’s dangerous to think of all young people as the same; and why Aria is “allergic” to awareness only.
They discuss:
- Why generational terms like millennial can be harmful
- Breaking free from stereotyping different demographics
- How customization segmentation has changed the game
- How to learn what motivates your audience
- The ways technology has helped engage and reach a specific community
- How the quick pace of modern communication has changed or challenged the way Aria set up her organization
- Lessons from the younger community that can apply to any age
Resources:
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