Love it or hate it, technology has made a big impact on communication and relationships. Mark Mehling joins in this session to share his take on whether or not technology has made a positive impact. To him, technology and social media have been “killing relationships,” but there are ways to fix that. He and Beth explore how nonprofits can use technology better, segmenting strategies that will yield better results and stronger relationships, what he calls “visual dissonance” and much more – even Star Wars.
They discuss:
- How technology is hurting people’s ability to connect with one another
- The three elements nonprofits need to build communications with supporters
- What research strategies should you be using to better segment your messaging?
- What is “visual dissonance”? And how can you avoid it?
- How to create value for your supporters
Resources:
- Email Mark: Mark@ConservativeCopy.com
- Revisit Session 98 with Stephen Shattuck: How to Thank Your Supporters on Social Media
- Revisit Session 126 with Adrian Segar: The Difference Between Participation and Engagement
- Revisit Session 155 with Amanda Kaiser: Fueling Exceptional New Member Experiences
Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.
