“The anecdotal sort of idea of writing how I'd like to be written to, it works to a point, but you can't go too far with it because then it will seem ... inauthentic.”
— Nate Adams, Young Involved Philadelphia

Putting Personality into Email Communications with Nate Adams

Session 176

Is it possible to add personality to your emails? Nate Adams certainly thinks so. However, he notes, there are ways to do it effectively and still keep your messaging sounding authentic. Nate, chair of communications for Young Involved Philadelphia, joins Beth to explore adding voice and vibrancy to email communications, training the next generation of leaders, why email is still valuable and ensuring your messaging appeals to the right audience while also relaying information. Personal and informal don’t always mean the same thing.

They discuss:

  • How to define the tone that you’ve decided to take with your messaging
  • What is email for in 2018?
  • How do newsletters serve to connect with your audience?
  • When do you decide how much communication is too much communication? Is there such a thing?
  • Why your organization shouldn’t be afraid of changing and growing with your audience
  • How to use your strategy or communications to move people from being aware of your organization to interested in getting involved

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