“Content is what you put out there to attract your followers, to attract your supporters. …  It's everything that you're kind of putting out there to attract your key audience and get them to engage with you and social media, those are the platforms that you're using, but also the two way conversations that you're having.”
— Julia Campbell, author Storytelling in the Digital Age: A Guide for Nonprofits

Creating a Sustainable Content Strategy with Julia Campbell

Session 173

Julia Campbell has two pillars to her content strategy, which she divulges to Beth on this session of Driving Participation. Julia, an author and nonprofit consultant, joins in to talk about the elements that make up a sustainable content strategy and how social media plays into it all. She shares the three things that you should be using your digital marketing for, how social media has “revolutionized” human communication, how to post more provocative content beyond just news and announcements, and much more.

They discuss:

  • The relationship between content strategy and social media
  • Why you can’t just play it safe on social media and in digital marketing
  • Why arts organizations will have an advantage with Facebook’s algorithm changes
  • How to determine which platforms people are paying attention to and right for your content
  • How your website can function as a hub of information
  • Building a content plan and strategy that aligns with your goals for the year
  • Julia’s website
  • Julia’s book, Storytelling in the Digital Age: A Guide for Nonprofits
  • Find Julia on Twitter @JuliaCSocial
  • Join Julia’s Facebook Group
  • “Why Facebook Is a Waste of Timeand Moneyfor Arts Nonprofits” article

Download Full Transcript

Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.