Julia Campbell has two pillars to her content strategy, which she divulges to Beth on this session of Driving Participation. Julia, an author and nonprofit consultant, joins in to talk about the elements that make up a sustainable content strategy and how social media plays into it all. She shares the three things that you should be using your digital marketing for, how social media has “revolutionized” human communication, how to post more provocative content beyond just news and announcements, and much more.
They discuss:
- The relationship between content strategy and social media
- Why you can’t just play it safe on social media and in digital marketing
- Why arts organizations will have an advantage with Facebook’s algorithm changes
- How to determine which platforms people are paying attention to and right for your content
- How your website can function as a hub of information
- Building a content plan and strategy that aligns with your goals for the year
Resources:
- Julia’s website
- Julia’s book, Storytelling in the Digital Age: A Guide for Nonprofits
- Find Julia on Twitter @JuliaCSocial
- Join Julia’s Facebook Group
- “Why Facebook Is a Waste of Time—and Money—for Arts Nonprofits” article
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