Happy New Year! As we head into 2018, Beth wanted to know: What tactics or strategies are you letting go of? She gathered responses from past Driving Participation guests. From foregoing massive website launches to leaving phonathons in the past to changing up social media habits — maybe even letting go of Facebook altogether — listen in to hear what some in the community are leaving behind in the new year. Some propositions:
They discuss:
- Letting go of demographics as a marketing segmentation strategy
- Giving up massive website launches
- Shifting focus toward sustainability
- Giving up #GivingTuesday
- Deactivating Facebook accounts
- And more!
Resources:
Revisit:
- Nick Ellinger’s session
- Jamie McDonald’s session
- Pamela Grow’s session
- Candi Summers’ session
- Matt Hugg’s session
- Spencer Brooks’ session
- Maggie McGarry’s session
- Elizabeth Weaver Engel’s session
- Sandy Reess’ most recent session
- Adrian Segar’s session and blog post about social media
- Will Dennis’ session
- Gail Bower’s session
- Claudia Pennington’s session
- Claire Axelrod’s session
Master Class Recording– Audience Development
Master Class – Website Makeovers. Register Here (until 1.24.18)
Pew Research Center study on Americans’ social media habits
“How Facebook Can Amplify Low Self-Esteem/Narcissism/Anxiety” from Psychology Today
“The More You Use Facebook, the Worse You Feel” from Harvard Business Review
“Online Social Networking and Mental Health” from Cyberpsychology, Behavior and Social Networking
Zeynep Tufekci’s TED talk
Arianna Rehak’s website
“What’s the Value of a Like” from Harvard Business Review
What you should invest in for 2018 – full post from Claire Axelrad
Email Beth: beth@iriscreative.com
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