Mike Lenda had been going to Starbucks for years as a customer before eventually starting to work as a barista and moving up until he became a marketing manager for the beloved coffee brand. Now, he works as director of mobilization at Compassion International, but there are plenty of lessons he learned from Starbucks that can carry into the nonprofit world. The passions around which Starbucks has built its brand — such as education, clean water, ethical sourcing — helped him transition easily into the nonprofit arena. He shares some practices Starbucks has used successfully that nonprofits can use as well.
He and Beth discuss:
- ow Starbucks strived to be a “third place” for people where they feel recognized and valued outside of their home and work
- How Starbucks inverted the typical attitude of profit first
- Why success is not an entitlement
- The key role of community
- Why nonprofits shouldn’t be afraid to collaborate
- What are the different ways your audience can more deeply engage with your organization?
- Email Mike: MLenda@Compassion.com
- Follow Mike on Twitter @MikeLenda
- Compassion International
- Revisit Session 126: The Difference Between Participation and Engagement with Adrian Segar
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