“Just like you have a reputation in your life, every time someone clicks that spam button, your reputation goes down a little bit. The lower reputation you have, the less likely your emails are to show up in someone’s inbox.”
 — Spencer Brooks

Avoiding the Spam Filter with Spencer Brooks

Session 154

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Are you struggling to reach your audience through email? Spencer Brooks from Brooks Digital joins in this week to talk about how your emails can be of value to your subscribers. He talks about what it takes to get your emails into people’s inboxes and how to avoid the spam filter. For those dealing with low click-rates and high unsubscribe rates, he provides tips on how to clean up your list so that you are getting the best results that you can.

He and Beth discuss:

  • How to combine social media and email so that they work together
  • The best way to target emails so they are about the receiver and not all about you
  • How to increase sendability and get your emails into more inboxes
  • What is the best way to send out bulk emails?
  • What to do about all of those unsubscribes
Resources:

 

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