This week, Beth is taking what she’s heard from podcast guests about the meaning of participation and turning it into concrete actions you can take. She outlines five shifts you can make on the path to participation. It’s clear that participation can mean different things to different organizations, she says, but what everyone has in common in the need to inspire people to take the important actions you need for your organization to thrive. From creating a survey to get to know your audience better to making the simple change of swapping “we” for “you,” Beth details ways you can get the right people to get involved.
She explores:
- How to identify the urgent and important need your organization tackles
- Why it’s important to put your audience at the center of the action
- The biggest mistake you can make when talking about your organization’s mission
- How to save your energy and effort for where it’s likely to pay dividends
- The best way to get to know your audience
- How to “date” your audience
Resources:
- Email Beth: beth@iriscreative.com
- Google Forms
- Session 133: Developing Your Audience Focus with Jeff Miles
- Session 143: Think Small: Experiments in Personalization with the Drexel Fund team
Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.
