Whether your first introduction to MailChimp was on Serial (remember Mail Kimp?) or you use it regularly for your organization, this week is all about taking a page from their book to learn how you can use bright and fun visual elements in your marketing and communication — without veering off-brand. For everything from annual reports to public health messages, Beth shares tips on how to use visuals to share information and tell a compelling story that is in line with your organization’s personality. You don’t always need a lot of words to share important information, and Beth shares some of her favorite examples of communications she’s seen that rely on pictures rather than paragraphs.
She discusses:
- Five categories used to describe brand traits and how to identify yours
- Lessons from MailChimp’s annual report you can use for your own
- How to use visual elements without being too flashy
- When it’s beneficial to use graphics and design elements instead of lengthy paragraphs
- Using visual communication for purposes other than sharing information or communicating instructions
- And more!
Resources:
- MailChimp’s website and annual report
- Read Jennifer Aaker’s Dimensions of Brand Personality
- USDA’s Choose MyPlate campaign
- Kashi infographic about the transition to going organic
- Centers for Disease Control infographic illustrating International Health Regulations
- Download the TD Bank infographic highlighting its healthcare survey results
- Example of Grainger infographic with NASCAR
- John Deere infographic about their products
- YouTube video: Microsoft Re-Designs the iPod Packaging
- Sign up for this month’s masterclass: nonprofittoolkit.net/training
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