Learn the magic of Google this week with digital marketing consultant Claudia Pennington. She joins in to share the secrets to getting the right people to your website — and then staying there. From keywords to the structure of the site itself, Claudia and Beth explore the mindset of a searcher and what you can do to fill those needs. She names her top priorities when assessing a website as well as the trends she thinks will color marketing communications for the next couple of years. With her background in social media, Claudia takes a look at how platforms like Facebook and Twitter are using live video features and how you can make them most effective.
She and Beth discuss:
- What does SEO actually mean?
- How to make a usability test in order to make your website the most effective
- Where do you go to learn what people are searching for and what’s bringing traffic to your site?
- The two trends Claudia predicts will make an impact on marketing communications
- The number one concern when you are thinking about the structure of a website
- How search engine optimization is like a plumber
Resources:
- Follow Claudia on Twitter: @seoauditguide
- Claudia’s website
- The Mindset List from Beloit College:
- Zoom video conferencing
- Google Search Console
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