When you give a donation to an organization that actually works in another continent, how can you be sure you’re even making a difference? Candi Summers is here to tell you you are making a difference. She’s seen it and she can show you, too. Through her work with Bestwā, donors are able to help feed children in Liberia and Candi has found ways to show donors that they really are making a difference — especially new donors. With new donors, especially, Candi has made it a point to go out of her way to thank them for getting involved. Through personalized, handwritten thank-you notes to shout outs on her Facebook page, she makes it a point to truly welcome new donors into the Bestwā family.
She and Beth discuss:
- How to use micro stories to tell a larger story
- Using Facebook to create a connection with new donors
- Why handwriting a personalized thank you note is worth the effort and how soon you should send it
- Why Candi compares someone giving a gift to “falling in love”
- How finding a mentor or a “model” can inspire you and give you ideas you can use in your own organizations
- Learning to tell the difference between a tactic and a strategy
- How handwritten notes make your donors feel more connected and more like a partner in the work
Resources:
- Bestwā’s website: www.bestwa.org
- Bestwā’s Facebook page
- Email Candi: Candi@bestwa.org
- Sandy Rees’ website: www.getfullyfunded.com
- Kirsten Bullock’s website: www.bullockconsulting.net
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