Annual reports can seem like a boring or dull task — but Marlene Oliveira says, don’t let it be! With a background in copywriting and communications consulting, Marlene has done her fair share of reports, and she shares a few tips and tricks to help you make annual reports meaningful and creative. One practice she recommends is incorporating a theme into your report and she shares examples of what to do (and not to do) to make a theme effective. She and Beth discuss the role of a “persona,” and how it can serve as a reminder that there is a real person you’re trying to reach.
They discuss:
- Why do people do annual reports? How has the annual report’s purpose changed over the years?
- How can you make your annual report the most effective tool you possibly can?
- What themes for annual reports Marlene recommends you stay away from
- Who to talk to before starting an annual report
- As an annual report isn’t usually a revenue generator, what are its benefits?
- How creating a persona can help you better communicate with your clients
- Ways to use your annual report’s theme throughout the whole year
Resources:
- Marlene’s blog: nonprofitmarcommunity.com
- Marlene’s website: moflow.ca
- Marlene and Julia Reich’s guide to annual reports (coming soon): moflow.ca/annual-report-guide
- Twitter: @Mo_Flow
- Twitter chat: Join in the last Thursday of every month at 1 p.m. EST using #NPMC
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