“As we go forward in life, in any endeavor, but I would say especially the good ones too, it's got to be authentic. It needs to be from the heart. It needs to be very real and if you are volunteering and you're doing it for an ulterior motive, people will feel it.”
 — Pamela Hawley, UniversalGiving

Coordinating Your Message Around A Key Topic with Pamela Hawley

Session 123

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Pamela Hawley has always wanted to make a difference in the world. When she founded UniversalGiving, it was one way to achieve her dreams and give others the opportunity to volunteer around the world. This week, Pamela joins Beth to talk about creating consistency when it comes to messaging about your organization. It’s important to keep pushing forward as far as communicating via different platforms, but you should also be able to maintain your brand and your identity in the process and she shares three tips to help. Pamela also discusses her company’s culture and their internship and “returnship” programs.

She and Beth discuss:

  • The importance of diversity in the workplace
  • What is a “returnship”? Who benefits from it?
  • How posting about a company potluck on social media changed how people engaged with the organization
  • The importance of storytelling and what it can do for your organization
  • How to share stories effectively in a newsletter
  • Why you should have a brand framework
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