Branding. A word that you probably hear all the time but might not really understand. Connie McCaw joins in this week to explore how your brand translates into someone else’s experience. A consultant and strategist with Guest Experience Management Services, Connie knows a thing or two about what goes into creating the ideal guest experience — and it comes from everyone involved. When you think about your favorite product, like Apple as Connie used as an example, there are probably a few things that pop into your head first, including guest services and your experience with that product. This is important whether it’s a product or a museum. A brand really equals your culture, Connie says.
She and Beth discuss:
- How do you know when it’s time to work on your brand?
- What people get wrong most often when it comes to branding and thinking about what branding (and rebranding) means?
- How your staff and your donors are connected
- Where should an organization who is working on their brand and culture start?
- How your brand can act as a style guide for steps, service and delivery
- What are some of the things that the best leaders do at the beginning of the branding process to create momentum?
- How do you know if an organization has a problem with their culture?
- Email Connie: ConnieM@PeopleAreGems.com
- Guest Experience Management Services: www.PeopleAreGems.com
- Shannon Doolittle on Driving Participation: https://iriscreative.com/podcast/dp043/
- LinkedIn: Connie McCaw
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