This week, Kerri Karvetski of Company K Media joined Driving Participation to discuss newsjacking – the process of leveraging trending news to elevate your brand’s message. As a nonprofit organization, newsjacking is a quick and easy way to produce content that is customer-focused, while establishing credibility in your industry. When done well, it can result in a surge of traffic, while increasing engagement, brand awareness and recall.
Beth and Kerri discuss:
- Getting your content marketing on track with an editorial calendar
- How to develop a story around “newsjacking”
- Creating customer-focused content
Resources:
Contact Kerri | Twitter | Facebook | Web | Email: karvetski@gmail.com
- 2016 Cause Awareness Days
- Wikipedia List of Awareness Days
- List of Awareness Days (Health Focused)
- National Food Days
- This Day in Women’s History
- Hashtags for Every Day of the Week
- Oscars Campaigns
- Valentines Day Campaigns
- Mothers Day Campaigns
- Halloween Campaigns
- International Women’s Day Campaigns
- Hashtag Hijacks
Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.
