"There's a really strong correlation to how many connections a person has to your organization and what they give."
– Kerri Karvetski

Newsjacking: Using Holidays to Create Connections Online with Kerri Karvetski

Session 116

This week, Kerri Karvetski of Company K Media joined Driving Participation to discuss newsjacking – the process of leveraging trending news to elevate your brand’s message. As a nonprofit organization, newsjacking is a quick and easy way to produce content that is customer-focused, while establishing credibility in your industry. When done well, it can result in a surge of traffic, while increasing engagement, brand awareness and recall.

Beth and Kerri discuss:

  • Getting your content marketing on track with an editorial calendar
  • How to develop a story around “newsjacking”
  • Creating customer-focused content

Contact Kerri | Twitter | Facebook | Web | Email: karvetski@gmail.com

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