Building Your Brand Through Blogging with Laura Norvig

Session 111

One of the most effective ways to communicate your story and mission statement as a nonprofit, is through a blog. Blogs enable you to “tell the story” of your brand over and over again, connecting individuals to your cause and inspiring them to support your organization. This week, Laura Norvig, Digital Strategist at ETR, joined Driving Participation to discuss how to build your brand through blogging.

Beth and Laura discuss:

  • How to segment your blog content to drive more leads
  • How to grow your email list and expand your contacts
  • Finding your audience through market segmentation
  • How to find, create and distribute blogging content


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