While nearly all nonprofits engage in some form of online marketing, an increasing number are using social media to raise awareness and increase donor retention through online campaigns. When successful, these online campaigns provide an avenue to tell your story, engage with supporters and get results. This week, Debra Askanase, founder and digital strategist of Community Organizer 2.0 joined Driving Participation to explore what it takes to design and execute a successful online campaign.
Resources:
- Contact Denise: Linkedin | Twitter | Blog
- Designing Effective Online Engagement Campaigns
- Social Media Metrics That Matter
Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.
