Tina Lauver has been through a five-year re-brand at the Dauphin County Library Systems. As Marketing and PR Manager, she oversaw a team that put together and implemented a new plan for the county’s eight libraries. Through her team’s research, she found that library users loved the library and were excited about it, but many other people didn’t know the great services the libraries provide. Tina’s team found ways to reach new audiences and continue to serve their current ones. Everything centered around a rebranding effort, and Tina went all-in on it. By having clear guidelines and strategies for using the new logo and new plans, she had all the employees in the library system excited while still giving them creativity to work within the guidelines. After the five-year journey, the Dauphin County libraries now have a common thread the connects the separate libraries.
Beth and Tina discuss:
- How to bring together different branches under the same goals
- Balancing brand guidelines and employee creativity
- How taking on a branding effort can be like “taking home a baby”
- Using your logo in a variety of ways
- Making your brand about what your employees find most important
Resources:
Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.
