Imagine your favorite segment of a TV show. Whether it’s particularly entertaining or informative, it keeps you coming back. Adrienne Frank, Managing Editor of American Magazine at American University, explains that this is the benefit of anchor content. In her magazine, anchor pages give the reader an expectation of what is to come, and also make the planning and design process more efficient. She gives examples of successful anchor pages used in the magazine, and how they connect the publication with their audiences. She provides insight into creating content that is more purposeful, more creative and more easily distributed over various platforms. Using anchor pages draws readers in with engaging content, encourages them to keep reading, and makes them anticipate future releases.
Adrienne and Beth discuss:
- How Adrienne’s three-year-old son inspired her to think about anchor pages
- The advantages and disadvantages of print publications in terms of feedback and tracking
- Strategies to help understand audiences and the channels used to reach them
- Using eye-catching multimedia to enhance print stories
- Examples of different kinds of anchor pages
- Finding inspiration for design and content
Resources:
- Adrienne Frank on LinkedIn
- American Magazine Website, Twitter page, and iTunes App page
- Baby Bug Magazine
- Instagram for National Geographic, Smithsonian, and New Yorker
Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.
