"However, you should always use the style guide as the starting point for the conversation. The branding guidelines are really there to help people recognize you so that they'll stop and take a second and listen."
- Kivi Leroux Miller, NonprofitMarketingGuide.com

The Role of a Style Guide with Kivi Leroux Miller

Session 44

The difference between Robert, Bobby, Bob, and Rob is a big one when making sure you’re addressing someone correctly. That’s where a style guide comes into play. Kivi Leroux Miller, president of NonprofitMarketingGuide.com, is featured this week to talk about the importance of a style guide in the everyday life of your organization. She discusses the creation of a style guide, when and how you use it, and its benefits in the long run. She and Beth talk about the three main directions of a style guide and how each one has its unique purposes, and when they can all be used together. A style guide can come in handy when beginning a rebranding campaign and keeping your audience connected.

They discuss:

  • What is a marketing bank?
  • What are the three style guides you should work on?
  • Why including specific guidelines about factors such as font is important
  • How you actually create a style guide, from writing to design
  • Using a style guide to better connect with your audience and members
  • How far can you go with a style guide?

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