“You want somebody to get to your site with a particular purpose and have that 'aha' moment of 'Yes, that's what I was looking for, that's what I wanted. Yes, this is speaking to me.’”
- Julie Friedman Bacchini, Neptune Moon

Prioritizing your Audience in Web Design with Julie Friedman Bacchini

Session 39

Websites are the most important gateway for your members, donors or whomever to get to know you better. But what happens after they find your website? What is your website’s purpose? To inform? Inspire? And who is coming to your website? Enter Julie Friedman Bacchini, web developer from Neptune Moon, who talks to Beth this week about finding that purpose and making your website work for you most effectively. Finding its purpose requires some thinking, she says, and you must look at it as a new user. Is the goal easy to understand? It must be straightforward for a user to come to your site and understand why they are there and what to do next. Julie helps explain how to get there.

She and Beth discuss:

  • What is the fundamental question you should ask every step of the process?
  • How do you plan content pieces of your website that will align with your priorities?
  • Why redesigning your website should be less about being old and dated and more about you and your organization
  • Why it is important to do user testing
  • What are the right questions to ask yourself in the process to make sure your website is meeting its full potential?
  • How do people find your website and why does it matter?

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