Branding is a foundational piece in your marketing communication, and one you do not want to be without. Your brand can be a lot of things. This week, we flip the conversation and discuss what branding isn’t. Beth Brodovsky answers the biggest questions and misconceptions about branding. She discusses the role of design in communications and where research fits in to a branding process.
Beth covers:
- When is it the right time to rebrand
- Why branding is important when it comes to marketing
- Design vs. Branding
Resources:
Looking for more branding resources?
- Building your Brand through Blogging
- The Impact of Rebranding
- After the Launch: Managing a New Brand
- It’s Not About the Logo
- Put your Brand in your Supporters’ Hands
Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.
This Episode of Driving Participation is sponsored by Nonprofit Toolkit. The Build Your Brand Course Summer session is enrolling now. The course closes Friday July 22. To join visit www.nonprofittoolkit.net/bybc-live
