" A brand is about what people experience, and how they interact with your organization. And what you show them is part of how they connect with you."
 -Beth Brodovsky

Your Biggest Questions About Branding

Session 114

Branding is a foundational piece in your marketing communication, and one you do not want to be without. Your brand can be a lot of things. This week, we flip the conversation and discuss what branding isn’t. Beth Brodovsky answers the biggest questions and misconceptions about branding. She discusses the role of design in communications and where research fits in to a branding process.

Beth covers:

  • When is it the right time to rebrand
  • Why branding is important when it comes to marketing
  • Design vs. Branding

Looking for more branding resources?

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This Episode of Driving Participation is sponsored by Nonprofit Toolkit. The Build Your Brand Course Summer session is enrolling now. The course closes Friday July 22. To join visit www.nonprofittoolkit.net/bybc-live