Driving Participation: New Media Marketing for Member Engagement

Greater Chicago CMAA Tech Conference

January 23, 2012


Developing and delivering communications that members will see – and respond to – gets harder every day. Printing and mailing costs are increasing and email open rates are dropping drastically making it hard to choose the best tactics for marketing club events and programs.

Clubs everywhere are looking for new ways to connect with members and encourage participation in club activities. Learn how to choose from the multitude of social sites, new media and creative technologies to create a communication program that works for your club and your members.

What you will learn: 

  • What’s new on the big three: Facebook, Twitter and LinkedIn
  • Tweaks and tools to get more from your efforts
  • Opportunities with video, blogging and photography
  • Technologies to improve your traditional communications
  • Innovative strategies to build and sustain community


  1. Iris Creative says:

    With titles, keeping a good balance between writing for humans and writing for search is important. People need to see titles that make sense, are interesting enough to click on and align with what they expect to get from you. Tricky titles that cram in hooks like using celebrity names or news events only work if you can link that to the content of your article.

    Titles are also important for search. Choosing 1-3 keywords for your article and then making sure one of those keywords is included in your title is a really solid tactic for ranking well in search engines for specific search terms. If that is a priority for you, I would suggest doing keyword research to start. I hope that helps.

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