What Tools and Tactics Are You Letting Go?

“Give yourself permission to let go of what isn’t meeting your goals, serving your audience or working for your team.”

Happy New Year! As we head into 2018, Beth wanted to know: What tactics or strategies are you letting go of? She gathered responses from past Driving Participation guests. From foregoing massive website launches to leaving phonathons in the past to changing up social media habits — maybe even letting go of Facebook altogether — listen in to hear what some in the community are leaving behind in the new year. Some propositions:

  • Letting go of demographics as a marketing segmentation strategy
  • Giving up massive website launches
  • Shifting focus toward sustainability
  • Giving up #GivingTuesday
  • Deactivating Facebook accounts
  • And more!

Resources:

Revisit:

Master Class Recording – Audience Development.

Master Class – Website Makeovers. Register Here (until 1.24.18)

Pew Research Center study on Americans’ social media habits

“How Facebook Can Amplify Low Self-Esteem/Narcissism/Anxiety” from Psychology Today

“The More You Use Facebook, the Worse You Feel” from Harvard Business Review

“Online Social Networking and Mental Health” from Cyberpsychology, Behavior and Social Networking

Zeynep Tufekci’s TED talk

Arianna Rehak’s website

“What’s the Value of a Like” from Harvard Business Review

What you should invest in for 2018 – full post from Claire Axelrad

Email Beth at beth@iriscreative.com  

 

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