The Post-Donation Experience

“The number one step to establishing a fabulous post-gift communication with your donor is a warm and fuzzy ‘thank you’ that expresses joy and celebration on the part of the donor’s gift.” — Gail Perry, Fired-Up Fundraising

So a donor made a gift… Now what? Gail Perry from Fired-Up Fundraising joins in to talk about the post-donation experience. What kind of communication should you use for this donor? What should your message be? How do you invite the donor in and build an emotional connection? Gail answers these questions and more. She discusses different communications strategies, how to put the “fun” in fundraising events, why nonprofits shouldn’t be afraid of email and the benefits of a print newsletter. She explains why a “thank you” card to a donor can go a long way — as long as it’s done correctly. She and Beth explore:

  • Gail’s five steps to close a major gift
  • What should your goal be when you’re communicating with donors?
  • Why communication preferences matter
  • Why you shouldn’t be afraid to email more
  • What Gail recommends as a post-gift experience
  • How you can create an effective print newsletter


Fired-Up Fundraising and Gail’s website

Email Gail at

Making Money with Donor Newsletters by Tom Ahern on Amazon

The Agitator blog

Session 143: Think Small: Experiments in Personalization with the Drexel Fund team

Session 133: Developing Your Audience Focus with Jeff Miles


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