Storytelling Unites Us All with Pamela Grow


PamelaGrow_PodcastCover“I don’t think your board members should ever have the power to veto your story.” — Pamela Grow, Simple Development Systems

The second part of our short series on nonprofit storytelling. This week Beth connects with fundraising expert and author of The Grow Report, Pamela Grow, about the value of stories in nonprofit communications. Beth advocates for donor-centric communications, and explains how nonprofit ‘storytelling’ is a key part of that. Pamela also shares why stories from surprising, unexpected places, can also have great impact: It’s not always about client case studies!

Listen to Beth and Pamela discuss:

  • How can a story be more effective than numbers and bullet points?
  • How to write a grant proposal everyone wants to read.
  • Where do nonprofit communications often struggle the most?
  • How can you encourage people who are resistant to changing their organization’s communications to try it?
  • Why a board member should never have the power to veto a story.
  • The template Pam uses to gather stories.
  • How to ask open-ended questions that invite story sharing.


To connect with Pam and get updates on her next Nonprofit Storytelling course and

TED Talks

Marie Forleo

Lisa Sargent Open Ended Questions Tip Sheet

Blackbaud Charitable Giving Report 2013

Susan Howlett



Best Friends Animal Sanctuary

Heifer International

Soidog Facebook

Nashville Rescue Mission


Train Your Board and Everyone Else to Raise Money by Andrea Kihlstedt and Andy Robinson

On Writing: 10th Anniversary Edition: A Memoir of the Craft By Stephen King


Download the full transcript

Enjoy! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.


  1. […] your cause’s audience, and hopefully grow a new one. If you want to learn more from experts like Pamela and Vanessa, then listen to them talk about storytelling on the Driving Participation Podcast. […]

  2. […] Three Fundraising Lessons from HONY Here’s an interview I did on the topic of storytelling:  listen in… The Real Secret for Fundraising Success | It’s All About The Story Nonprofit Storytelling in […]

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