We worked with the Wharton School of the University of Pennsylvania to reposition The Wharton Fund to its donors. The school had recently refocused its fund to support seven key initiatives. Wharton needed to introduce alumni and other donors to the new program and encourage giving.
We developed the concept of “Unbounded Opportunity” as a theme to reflect what alumni received from their education as well as what they can offer to incoming students through their support. This theme connects graduates with the lifelong benefits of being part of their community.
Through message and visuals, the campaign highlights what’s possible because of a Wharton education.
In addition to letter variations for segmented audiences, we developed a highly visual brochure, postcard, website graphics and a series of ads for the Wharton Magazine.