The Wharton Partnership is the Wharton School’s program for developing industry/academic collaboration. We worked with Wharton to clarify the value proposition of the program and then develop marketing materials to communicate to current and prospective partners and Wharton students, staff and alumni.
One key request was a better way for the team of four development officers to present opportunities to potential partners. They wanted to be able to easily move back and forth in a presentation and quickly jump to areas of interest to the partner. The team originally requested an app to handle this.
Developing an app for use among only four people is not practical. Instead we developed a horizontal format, interactive PDF that was sized to fit well on a tablet, appearing and functioning the same as an app for a fraction of the price. The piece was also easily printable as a backup for the digital version.