The Eddy Awards event had been the same for years. The Communication Director knew it was time to change the format and breathe new life into the program. Locked in were the stars in the logo and the name of the awards. To create new energy for the event, it was changed to a cocktail party with a shorter program and more time for socializing. We created a dramatic design with a “Starry, Starry Night” feeling in invitations and event signage.
The program was so successful in increased attendance, the theme and design was put to use again the following year.