The International Sleep Products Association (ISPA) hosts the largest international conference in the industry. With competition on the rise, we were hired to update the messaging and visual impact of the event in order to sustain growth and leadership.

We created a graphic system that allowed for application to a wide variety of other event materials. Our team developed the core message and imagery and provided the elements and a guide to the Association.

The show became the largest in the Association’s 100+ year history.