The balance of consistency to creativity in a publication is always a fine line. In the effort to accommodate a variety of content, the rules of a template are often bent. Over time in a publication that can create chaos and drive up expenses in design and printing.

The challenge in advanceEinstein, Einstein Healthcare Network’s biannual donor magazine, was to restore order and refresh the design without a dramatic change that might distract donors.

Sometimes creativity is not in the drama of design, but in unraveling something that has become complicated and making it simple again. While taming the template we were able to modernize the look without a major redesign. The new format has allowed time to be re-directed into photo-editing to showcase donors at their best.