Restoring the Website as the Hub of Marketing
Established in 1982, Delaware Hospice became Delaware’s first hospice center. To this day, the organization is the largest and leading licensed nonprofit community-based hospice serving both Delaware and southeast Pennsylvania. Over the years, Programming has expanded to include a continuum of care, including Delaware Palliative, a community-based program for patients receiving treatment for a serious illness, and Delaware Transitions, a resource that provides nonmedical support to members of the community with serious or chronic conditions.
Challenge
When Delaware Hospice came to us in 2018, their website was broken. Outdated design and damaged software made the website unusable for both administrators and site visitors. A complete redesign and build of their website was crucial with their primary event and fundraising season just nine weeks away.
Solution
Due to the tight turnaround required, we had to pinpoint the most important changes that needed to be made. We prioritized functionality and re-designed the look of the site without updating the copy. By changing the navigation and adding in updated plugins, we were able to improve the functionality and user experience. While the copy would need to be updated eventually, it was not as immediate a concern as the technical issues. By appropriately allocating our resources, we were able to accomplish the website process in time for their fundraising season.
Over the following two years, we updated the copy to better represent the organization’s focus. We went back and re-organized the blog area based on the blog strategy we had been following. Monthly maintenance and management ensures the site stable, secure and constantly evolving through design and content updates.
Outcome
It’s natural to want to plan for what is needed down the road. But when re-developing a website, focusing on core functionality, content organization and design will allow the site to be launched sooner and start working for you. Putting time into planning will create a site that can be expanded and evolved over time.
It’s natural to want to plan for what is needed down the road. But when re-developing a website, focusing on core functionality, content organization and design will allow the site to be launched sooner and start working for you. Putting time into planning will create a site that can be expanded and evolved over time.