Consulting projects often reveal other areas where energy and attention are needed in order to support change. We had been working with Delaware Art Museum (DAM) for nearly a year conducting Brand Strategy Research when it became clear that the existing organizational values were no longer connecting with staff and volunteers.

To solve this problem, we facilitated a half-day Values Strategy Session. We followed up with consulting, to report, discuss and refine the work of the group. Strategy Sessions bring together representatives of your internal and external audience to collaborate on challenges and find opportunities.

We led the group to work individually and together to identify what they value. Over the course of the session, they narrowed down ideas before working in teams to write value statements. The proposed statements were voted on and ranked before the session closed.

Over the next two weeks, we collaborated with Museum leadership to refine the language. This work has been invaluable as the rebranding process continues, ensuring internal and external alignment.

Strategy Sessions are used to identify the right next project, kick off brand research or use the power of a group to move ideas forward. They can be especially helpful at the conclusion of strategic planning, before rebranding, to find your perfect audience, when things feel stuck or when it’s unclear what problem you need to solve first. Read about the Delaware Arts Alliance Manifesto Strategy Session and The Histiocytosis Association Rebranding to see other examples.