Caslon is a specialty publisher focused on textbooks and professional development for English as a Second Language (ESL) teachers. Well-known and respected in its niche, Caslon had not actively marketed its services and was ready to start.

We worked with their team to prioritize goals, research competitors, consult on digital technology and website design, launch an online community, and develop a marketing strategy to convert prospects into clients.

The plan proved incredibly successful, helping Caslon narrow its focus to a few key strategies – and create significant revenue growth. Since our initial work, we’ve gone back for “what’s next” meetings multiple times to adjust and add tactics as the team was ready.

For some clients, the challenge is that there are many paths and it can be hard to know which ones to take in order to reach your goals. By listening to Caslon’s business goals, we were able to help focus the effort on a plan that worked for them.