You want people to participate in your work. Donate, attend events, enroll, join — whatever it is you need to thrive.
Participation, however, is not just an external thing. Who you are on the inside reflects what happens on the outside. The most successful, thriving organizations have gotten where they are because they’ve rallied around a clear, impactful, shared vision.
NOT by chasing “buy-in.”
Because if you’re chasing buy-in, that means that the vision you’re promoting isn’t SHARED.
If you want to catapult your organization to the next level, the most important role you can play is to become a champion by helping your team create this vision.
And by “team” we mean leadership, staff, donors, students, volunteers … which brings us to fear. It feels risky to let your community have a say in who you are. It can be terrifying to tell your leadership they need to think differently. But it is only when there is cohesive excitement that you build a foundation for growth.
When this is working people report it as getting “buy-in,” but it really requires more than that. We call it “becoming a champion.” Buy-in sounds like someone was convinced that another person’s idea is worth doing. Champions are all-in supporters who inspire others.
When organization leaders invite participation into and among their team members to create a shared vision, their championship becomes a culture of championship.
And it’s so much easier to attract people who want to invest in a shared future.
Becoming a champion is just one of the shifts in thinking it takes to build a participation-centered brand and skyrocket success.
If you’re ready now to become your organization’s champion and advance a shared vision, we’re here to help!
In October we’ll be running a new session of our Build Your Brand Course. The program will include weekly Mastermind sessions to ask questions and get feedback on your work. To get a feel for what the experience is like, we are running a free Mastermind-style session, Skyrocket Branding Mastermind in September. This will help us get feedback and give you a taste of what you’ll get out of the course.
