Thank you for your interest in exploring whether we would be a good fit for your organization. Branding and marketing are such broad terms, it can be hard to find the right resource to meet your needs. Here’s where we help you shine:
Projects related to branding can mean many different things. For us, it means a research-based strategic process that looks beyond the visual representation of your brand. Through brand focus, we learn what makes you valuable to the people you need to thrive. This is an intensive 12-18 month exploration of your audience, message, image and experience, that we call the AMIE process.
When audience and message are in alignment, the challenge may be that the visual aspects of the brand – logo, website and marketing materials need updating. Perhaps they haven’t aged well, or they no longer represent who you are today or maybe you’ve hit a milestone and what to signal that with a new look. Visual Identity is the “Image” part of the AMIE process and can be tackled on its own.
BRAND TRANSITION & EXECUTION
Both new and existing brands need collateral developed to communicate about the organization. Even if another organization created your brand or brand identity, we will help transition your materials to the new brand. Or you may have an existing brand look but need branded tools such as an infographic to explain your process or a brochure to attract volunteers.
We design and launch new publications as well as redesign existing ones. From monthly newsletters, and e-news, to quarterly magazines and annual reports, we can keep your publications on brand and on track.
Events can be signature showcases for an organization. From fundraising events to educational conferences and trade shows, we help with brand and marketing. We develop theme, branding, marketing plans and tactics for events such as giving days, galas, anniversaries, and signature events.